In the new normal, kids have moved to newer platforms and mediums of engagement and the channel aims to reach out to them strategically through all relevant touchpoints. Oggy and the Cockroaches will see a major launch in the second half of the year for Sony YAY! and the channel is planning a 360-degree campaign to support its announcement. With this new addition, our proposition of bringing all kids’ favorite characters under one platform becomes stronger.” We are very excited to host kids’ favorite Oggy and the Cockroaches on Sony YAY! and can’t wait to break the news to our young fans. “With many homegrown novel characters, unique shows and many first launches in the category, Sony YAY! constantly aims to deliver fresh concepts in captivating formats that push the envelope. “At Sony YAY!, we are committed to serving a rich and diverse spread of shows and characters to our young fans,” added Leena Lele Dutta, Business Head at Sony Pictures Networks India. “We know SPNI will play a pivotal role as we strive to meet the significant demand for Oggy content in India and that this enhanced broadcast presence will help drive our consumer products efforts in the region.”
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“As the popularity of Oggy and the Cockroaches continues to rapidly accelerate in India, with fans drawn to the slapstick humor, endearing characters and positive values, it’s fantastic to welcome Sony Pictures Network India on board as the franchise’s new local broadcast partner,” commented Xilam Animation EVP of distribution Morgann Favennec. SPNI will launch the original classic 2D animated series, which spans seven seasons and 500 episodes, on Sony YAY! starting October 11. With their third approach to "Explore", Sony YAY! endeavours to understand its young audiences and their choices to deliver them a wholesome entertainment experience.French studio Xilam Animation has secured a deal with Sony Pictures Network India (SPNI) for its flagship non-dialogue comedy franchise, Oggy and the Cockroaches. The engagement will also extend on digital platforms, including over 10 mobile games, contests and exclusive watch parties. With our new summer offerings on and beyond television, we aim to be the one stop destination for kids," she added. "Raising the bar with innovative storytelling across genres it's heartening to witness an overwhelming love from our young audiences.
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In addition, kids' can also engage with their favourite toon Oggy in over 70 cities across the length and breadth of the country.Ĭommenting on the developments, Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids' Genre, said, "It is heartening that our brand has grown multifold since our inception and has been able to garner more than 43 million viewers on Television across the country." The channel has also entered in an exclusive partnership with KidZania, wherein kids in Mumbai and Delhi will get a chance to interact and form deeper connections with their favourite toons via a specialised interactive city for kids. Another brand new show 'Ha.Go.La' starring adventures of 3 friends Hathgola, Goli and Latha will also be available for showcase, starting the month of June. Under its approach of, "Entertain - Experience - Explore", the channel is also set to carve two first ever movies from the show, 'Taarak Mehta Ka Chhota Chashmaha', added with new episodes of the popular show. With initiatives drawn from key kids' insights, the channel will bring brand new episodes of the iconic shows - aOggy and the Cockroaches' and 'Obachhama - Kun'. Mumbai, Apr 20 (IANS): Summers 2022 will see a new crop of kid content as the kids channel Sony YAY is set to bring forth fresh content for the children audience on its fifth anniversary.